6 Pages Every Business Website Needs

When creating a business website, you want to ensure it is complete and as informative as possible. This will ensure that users know what your business is about as soon as they land on your site. If you’re unsure what your website should look like, these 6 pages are great places to start.

It goes without saying that every website needs a homepage, but what should it look like? 

Your homepage is your primary sales tool, the gateway that you use to get people interested in what you have to offer. If visitors like what they see, the chance of them staying and exploring other pages increases. If they don’t, they may leave your site and never return. So ensure your homepage is visually appealing and organized in a way that allows users to quickly find the information they are searching for.

Here are some essential elements you should include: 

• A prominently displayed and easy-to-navigate menu 
• A clear headline that communicates what your business is about
• A brief description of the company’s mission or purpose
• A call to action, such as a contact button
• Images or videos to help draw people in
• Testimonials to show potential users why they should trust your company
• Contact information 
• Social media links 

Fiverr’s homepage does a great job of communicating what the website is about and why you should explore more.

The about page is the one that tells your company’s story. 

Be sure to include your mission statement, a summary of your products or services, any awards you’ve received as well as contact information and links to social media pages. For added credibility, consider including team photos and bios and customer testimonials. 

Check out Zendesk’s about page for inspiration. 

A contact page provides customers and potential customers an easy way to get in touch with you. Having a contact page on your website shows that you are open and willing to respond to inquiries. It also helps make it easier for potential customers to find out more information about your business, products or services.

Your contact page should include a contact form and any other contact information you’d like to share, such as your email address, telephone number and, depending on the nature of your business, your physical address.

Need inspiration? Here’s an example of an effective contact page from Hubspot.

A services or products page is an important part of any website. It gives potential customers an overview of your services or products and how they can benefit users.

If you sell services, use your services page to build trust with your customers by showcasing your knowledge and experience in your services. For product descriptions, highlight how your products can change the user’s life.

Below are some best practices for creating an effective products or services page.

• Highlight what makes your services or products unique and why your company stands out.
• Use graphics, videos, or images to illustrate your services or invest in product photography to make your offerings visually appealing.
• Add customer testimonials or reviews for social proof
• Add links to product or service pages where customers can find more information about each offering.

Check out this clean and clutter-free product landing page from Bioré®.

Adding a blog to your business website is a great way to build trust, show expertise and create relationships with potential customers. Blogging also helps increase your visibility on search engines, leading to more website traffic and potentially more sales. Finally, it’s a great way to share your unique brand story and strengthen your brand identity.

Take a look at Brit+Co’s bright and fun blog page layout.

A privacy policy page informs users how you collect, store, and use their data and sets out your commitment to protecting users’ personal information. Having a privacy policy page ensures users can make informed decisions about how they interact with your website.

We hope this article has given you insight into what makes the perfect website. If you are struggling to create your own, we’re here to help! Contact us today to learn how.